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SKILLS STANDARDS WORK REDEFINING JOBS FOR YOUNG PEOPLE
By Anne C. Lewis for America Tomorrow |
Anne C. Lewis Related Web Information: NSSB Web Site ![]() |
WASHINGTON, D.C.--The industry that hires more young people than any other--retailing--and the non-profit area that serves millions of them--community support services--may change rapidly because of their work on setting skills standards.
The two areas are pilot demonstrations of standard-setting in
industries, a major effort now underway under the aegis of the
National Skill Standards Board. It was directed by Congress to
identify "broad clusters of major occupations" and stimulate the
development and adoption of a voluntary national system of skill
standards. The 27-member Board has divided the economy into 16
sectors. It began its work in three areas--manufacturing,
installation and repair; wholesale/retail sales; and business and
administrative services. These three sectors employ about one-half
of all front-line workers.
Those employed in community support services, such as youth
development, mental health, and work with the aged and disabled,
"have been thought of as throw-away workers," Marianne Taylor,
senior research associate at the Human Services Research Institute,
told a session on Capitol Hill here. Not much attention has been
given to educating or training entry-level workers in this area,
she said. As a result of deciding on standards, those involved
realized major changes were underway that require training and
retraining of workers.
Taylor listed these as: creating small, homegrown services
rather than institutional ones; empowering people to help them-
selves rather than be dependent; and using people's strengths to
build services rather than focusing on deficits. These changes,
she said, means that young people need to be prepared to work in
communities and networks and to respect the need of people to
participate in decisions being made about them.
Similarly, the high turnover rate in retailing, which employs
the majority of young people looking for jobs, is partially due to
the sector's lack of standards, according to Kathy Mannes, manager
of workforce initiatives for the National Retail Institute. "We
can reduce that turnover if we can convince young people that they
are investing in a career path." The coalition that worked on
standards in the retail area created, she said, a system that lays
out how to become a "professional sales associate." The standards
are now being used in competitive events by the Distributive
Education Clubs of America (DECA), and the process has developed
partnerships in 27 states.
Taylor told the session, sponsored by the American Youth
Policy Forum, that the community support skill standards already
were aeing used in some high schools to introduce students to human
services and to strengthen curriculum in some technical colleges.
Edie West, executive director of the National Skills Standards
Board, anticipates that all 16 sectors will have voluntary national
skills standards by 1999. However, the Board predicts a national
certification system will take a long time to accomplish in this
country. It expects 60 percent of industry usage of the standards
by the year 2015.
The Board, she said, will endorse a basic skills standards
certificate applicable across all of the sectors. The specialty
certificates, however, will be set and endorsed by each industry.
For more information, contact the Board at 1441 I St., NW,
Washington, DC 20005; 202/254-3512; http://www.nssb.org
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